Beauty Industry

KAO’s MyKirei Wins Real Simple’s Smart Beauty Award

MyKirei by KAO Soothing Peony Milky Lotion won, due to its sophisticated holder that can be refilled with Eco-Pouches.

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By: Marie Redding

Senior Editor


KAO’s MyKirei has won Real Simple’s Smart Beauty Award. The brand’s Soothing Peony Milky Lotion is one of the ten products chosen to be featured in the magazine’s March 2022 awards issue.

MyKirei by KAO Soothing Peony Milky Lotion is a silky, lightweight moisture without compromising sustainability—thanks to its sophisticated holder that can be refilled with Eco-Pouches. The pouches reduce plastic up to 75% vs. traditional lotion packaging and are 100% recyclable with TerraCycle.

The Soothing Peony Milky Lotion’s lightweight formula, with Japanese Peony Extract, sinks right into the skin and seals in moisture, providing a level of hydration that lasts all day. The scent is a refreshingly light, clean, floral combination.

Artist-Designed Packaging

MyKirei by KAO has always put the environment at the forefront of its offerings, beginning with its revolutionary personal care and hair-care products housed in patented AIR Bottles, refillable Bottles for Life, and now Eco-Holders.

MyKirei by KAO commissioned Japanese artists to create bottle designs based on the traditional crafts of Sashiko, an embroidery technique, and Urushi, a lacquer technique.

Launched in April 2020, MyKirei by KAO is a personal care line founded on the Japanese philosophy that caring for ourselves, our society, and the world around us makes life more beautiful. The line includes innovations like biodegradable formulas, plant-based cleansing materials, and packaging that brings less plastic into your home. It also incorporates traditional Japanese ingredients like Yuzu and Rice Water.

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